This bracelet retails for $49.95 - how much do you want to pay today?
Yes! that's right, pick a price you want to pay and checkout. Whatever price you pick, you will still get the same bracelet that is valued at $49.95. no more, no less.
Disclaimer: This experiment is designed so whoever want this bracelet can buy it at a price they can afford. The lower end price is under cost with some small margin at the higher end price. We are hoping this experiment will result us breaking even and with some margin from a few that would pay close to or at valued price.